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2021 AUTUMN BOAT SHOW SEASON – THAT’S A WRAP!


The Sunseeker London Group are proud to announce the remarkable success of the 2021 Autumn Boat Show Season – inclusive of Cannes, Southampton, Genoa & Monaco Boat Shows. 

We would like to say a tremendous thank you to those of you who joined us over the last month; we were thrilled to see our #SunseekerFamily face to face after some time apart. We would also like to say an enormous thank you to our incredible brand partners who further elevated the luxurious display of Sunseeker Yachts in each location. Scroll down to read more about what we got up to at each show this season…

Cannes Yachting Festival

At the heart of the French Riviera in Cannes Port, we were thrilled to exhibit an enlarged stand with a new customer lounge, where we welcomed new and existing members of the #SunseekerFamily. For the very first time, the ‘Sunseeker Famous Five’ were on display together. These highly anticipated new models were in high demand with each of them receiving multiple sales. Sunseeker also took the opportunity to announce the concept details of its new Superhawk 55, a stunning new performance model set to disrupt the 55-foot market, a brand-new Predator 65, and updated news on the innovative 100 Yacht which achieved a further three sales.

The full line-up included:

-        Manhattan 55

-        Predator 55 EVO

-        Predator 60 EVO

-        65 Sport Yacht

-        74 Sport Yacht

-        76 Yacht

-        88 Yacht

-        90 Ocean

To conclude a highly positive week, Sunseeker achieved five nominations and three outstanding wins at the prestigious World Yacht Trophies. The 65 Sport Yacht won the award for the Best Exterior Design in the 64’ - 80’ category, the 88 Yacht won for the Best Exterior Design in the 80’ – 98’ category, and the 90 Ocean won the hotly contested award for the Best Layout in the 80’ – 98’ category.

Furthermore, we would like to thank our Cannes Yachting Festival brand partners; - With thanks to AIX Rose for supplying gorgeous Rosé wine to our clients, Seabob for displaying their highly popular water toys on the bathing platform of our yachts, The Premium Collection who exquisitely dressed the interiors of our yachts on display, and Meros whom offer a co-ownership opportunity for Sunseeker yachts.

Southampton International Boat Show

As always, we were thrilled to return to Southampton Boat Show this year – the show that retains its title as Britain’s biggest and best festival of boating. We were proud to present a new stand design, inclusive of a private cinema room, where we welcomed clients and friends to join us for a glass of Champagne whilst overlooking a stunning array of Sunseeker yachts; including the all-new Predator 55 EVO, Manhattan 55, 65 Sport Yacht, Predator 74 XPS & 88 Yacht.

The full line-up included: 

-        Hawk 38

-        Predator 55 EVO

-        Manhattan 55

-        Predator 60 EVO

-        65 Sport Yacht

-        Manhattan 68

-        Predator 74 XPS

-        76 Yacht

-        88 Yacht

We would like to again extend our thanks to AIX RoseSeabobThe Premium Collection Meros who in addition to Cannes Yachting Festival, supported us at this year’s Southampton Boat Show.

Genoa Boat Show

After Southampton Boat Show, the Sunseeker London Group team then cruised over to Genoa Boat Show, which to no surprise was another hugely successful show. The Sunseeker stand showcased five beautiful models, including the show debut of the Manhattan 55 & 65 Sport Yacht.

The full line-up included:

-        Manhattan 55

-        Predator 60 EVO

-        65 Sport Yacht

-        74 Sport Yacht

-        95 Yacht

The luxurious presentation of the Sunseeker display was further elevated by our wonderful brand partners and thus we would like to say a huge thank you to all involved with the Show. With thanks to Soloportofino whom dressed the interiors of the Sunseeker models on display with beautiful furnishings, together with Marmolove; a company whom produce eye-catching marble furnishings. Furthermore, we would like to thank Cantina De Sanctis whom provided delicious “ONDE” Rosé wine to our clients, Pasticceria Svizzera who provided clients with tasty sweet & savoury pastries, Seabob whom positioned some of their ever-popular water toys onboard the bathing platforms of our boats on display, and Levante Drones whom captured the best moments of this year’s Genoa Boat Show with their remarkable filming skills. 

Monaco Yacht Show

The 30th Monaco Yacht Show was the most exciting event on the superyacht calendar! Set in the iconic Port Hercules in the principality of Monaco, the Monaco Yacht Show represents the pinnacle of luxury. For the first time, Sunseeker showcased 5 amazing superyachts including 4 yachts currently for sale. 

The full line-up included :

-        90 Ocean

-        95 Yacht

-        116 Yacht

-        131 Yacht

-        40 Metre Yacht

Like every year, the Sunseeker stand was in a prime location - in front of the famous Monaco Yacht Club altogether with the 90 Ocean, 116 Yacht and 131 Yacht. With over 125 attending yachts and over 40 new launches being unveiled each year, the Monaco Yacht Show is the ultimate showcase for superyacht builders - no need to say it was a complete success!

We would like to thank AIX RoseSeabob and The Premium Collection for their continuous support and partnership.

We are already in the midst of planning Dusseldorf Boat Show, which runs from the 22nd to the 30th January 2022 – we look forward to seeing the #SunseekerFamily there. As always, should you have any queries regarding our 2021 Autumn Boat Show Season, please do not hesitate to contact us. 

Sunseeker London Group | marketing@sunseekerlondon.group | +44 (0)20 7355 0980

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